Vitamin Water may have associated with healthy living by providing a means for hydration, but the result of its advertising is a lawsuit. Advertisements portraying basketball stars in support of Vitamin Water can lead one to think that Vitamin Water offers health benefits. Of course, it’s true that Vitamin Water contains less sugar than Coca Cola, the maker of Vitamin Water. Yet, 33 grams of sugar found in Vitamin Water suggest that the beverage is just a step down from the typical soft drink beverage. In fact, many studies suggest that sugar can trigger added caloric intake which contributes to the obesity problem in the U.S. Add to this health care costs for treating the obese, it’s difficult for authorities to accept that a drink, such as, Vitamin Water containing 33 grams of sugar, offers health benefits.
Authorities weighed in on this topic in a lawsuit brought about by the Center for Science in the Public Interest who alleged that Vitamin Water labels and advertising contain deceptive and unsubstantiated verbiage. Federal Judge John Gleeson, of the U.S. District Court for the Eastern District of New York, ruled in favor of the allegations through a 55 page ruling.
Coca Cola did not feel that the company’s advertisements for Vitamin Water were misleading or suggestive that the beverage offers health benefits. Yet, there is a contention that many consumers may feel that the beverage is nutritional and is preventative for obesity, simply because of the name implication alone.
One of the most reliable reports demonstrating that weight management and loss is best accomplished by reducing caloric intake is in the 2009 report published by the American Journal of Clinical Nutrition. Researchers at the John Hopkins Bloomberg School of Public Health reported that the best way to accomplish such objectives is to reduce or eliminate beverages containing sugar.
A federal judge denied a motion by Coca-Cola to dismiss a class-action lawsuit accusing the soft drink giant of deceptive advertising in its Vitamin Water line, according to a press release from Center for Science in the Public Interest.
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